Transfer of Farm Technology and Communication Skills

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Preface

Transfer of farm Technology is a complex process involving social sciences, scientists, farmers and extension experts. To transfer farm technology each and every actor in the process needs to be familiar with communication skill.
In Extension Education greater emphasis is given in teaching, research and field extension work. The authors out of their lifelong experiences have realized the need for effective communication. 
The present book is written out of such realization. The book is designed for use by extension scholars, scientists and field professionals. The book may help to be good communicators for farmers residing in rural areas.

Acknowledgement

We greatly acknowledge the sources known as unknown to write the book. We have used references to make the book as per requirement. The authors are duly acknowledged sources used in writing the book.

Contents

 1. Transfer of Farm Technology
 1.1 Agricultural technologies and knowledge
 1.2 Transfer of Farm Technology
   1.2.1 Concept and definitions of technology transfer
   1.2.2 Dimensions of transfer of technology
 2. Communication: A Tool for Technology Transfer.
  2.1 Communication comes from word      
  2.2 Nature of communication
  2.3 Definitions of communication.
  2.4 The intent and content of communication
  2.5 Types of communication
  2.6 The process of communication
     2.6.1 The Sender/Source/Communicator.
     2.6.2 Message.
     2.6.3 Channel of communication
     2.6.4 Feedback
     2.6.5 Receiver of the message
 3. Verbal Communication: How to Make it Effective
      3.1 Types of communication network
      3.2 Use of Seven Cs of communication.
      3.3 Fidelity of communication
      3.4 Empathy.
         3.4.1 Definitions of empathy
         3.4.2 Types of empathy
 4. Non-Verbal Communication
      4.1 The non-verbal communication.
      4.2 Types of non-verbal communication.
      4.3 Use of body languages.
 5. Listening
     5.1 A great deal of research
        5.1.1 Listening is same as hearing
        5.1.2 Listening is same thing as breathing
    5.2 Stages of listening.
    5.3 Benefits of effective learning.
    5.4 Barriers in good listening.
    5.5 Factors not promoting good listening
 6. Writing for Farmers.
     6.1. Writing for rural readers
     6.2 Interest to write for farmers
     6.3 Steps in writing articles.
     6.4 Examine your own biases.
     6.5 News Story
     6.6 Questions to find a focus for your story
     6.7 Principles of writing news stories.
     6.8 Elements of news story.
     6.9 Procedures in writing of features
 7. Presentation Techniques
     7.1 A good presentation attracts the attention
     7.2 Misconception about presentation
     7.3 Getting ready for presentation.
     7.3 Style and structure of presentation.
     7.4 Tips for presentation.
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