Business Families of Ludhiana

The present business environment is vastly different from what it was a decade ago. In the wake of liberalisation and globalisation, domestic industry has to gear itself for the new challenges of global competitiveness and quality. Sustainable growth, social justice and ethical issues are the other challenges that need to be met. Ludhiana, the industrial hub of Punjab, stands out as a symbol of hard work and entrepreneurial skills of its citizens. The phenomenal growth of industry in Ludhiana is emulated as a role model across India.
The present book places on record the achievements of Ludhiana’s entrepreneurs in the industrialisation of India in general and that of Punjab in particular. It documents and consolidates the contribution of enterprising families of Ludhiana in placing this city on the industrial map of India. The book would prove useful for students of management and commerce, business executives and market analysts. It will also serve as a catalyst for 
present and prospective entrepreneurs who will get an insight into the rough and tough world of business and industry.

Editor’s Profile

Dr. K.N.S. Kang, Director, Punjab College of Technical Education, is an Electrical Engineer with Post-graduation in Business Management and Doctorate in Marketing Management. He has worked as an Assistant Professor in the Department of Business Management, Punjab Agricultural University, Ludhiana. He has twelve years of teaching and industry experience to his credit. Dr. Kang’s areas of interest include marketing, international business and advertising management. He is consultant to various industrial houses in Ludhiana and a member of several committees and associations.

Punjab College of Technical Education

(PCTE)
Started in August 1999, PCTE provides technical and management education to the students by conducting Master of Business Administration (MBA), Master of Computer Applications (MCA), Bachelor of Business Administration (BBA) and Bachelor of Computer Applications (BCA) programmes at its campus located at Baddowal, Ferozepur Road, Ludhiana.
As part of its endeavour to provide quality education, PCTE organises students’ interaction with industry on a regular basis. Through research assignments, students are required to interact with industry through field visits to enable them to gain insight into the working of various industrial units. Eminent speakers are also invited from industry and academic institutions to share their experiences and thoughts with students and faculty members. PCTE also stimulates all-round development of personality organising various co-curricular activities for the students.

Acknowledgements

We wish to place on record our gratitude to the members of the business families of Ludhiana who readily extended their support by way of providing material for this book. Thanks are also due to the key personnel of the companies covered in this volume who spared valuable time to attend to the PCTE team that visited them for collecting material and supporting information about their respective organisations. Without their co-operation this compilation would not have been possible.
Punjab College of Technical Education
Ludhiana

Preface

The state of Punjab is characterised by the indomitable spirit of its people. Contemporary Ludhiana stands out as a symbol of this spirit, hard work and entrepreneurial skills of its citizens. No surprise, Ludhiana is emulated as a model of industrial progress across India. Business acumen is an inherent attribute of its people, old and young.
The sprawling city of Ludhiana, occupying an area of 3762 sq. km., is inhabited by approximately 35 lakh people with a literacy rate of 67.29 per cent.
The city has two Focal Points, three Industrial Areas (A, B and C), one Urban Estate (Industrial) and three Rural Industrial Estates, developed by the State Government.
India, though having a rich cultural heritage, is a poor country in terms of per capita earning and the standard of living of its citizens. This unsatisfactory state of affairs is largely attributable to lack of industrialisation and heavy dependence on agriculture.
Ludhiana has broken away from its agricultural bias and opted for industrialisation. Choosing the fast track to development through industrialisation, it set about building temples of modern India as envisioned by Pandit Jawaharlal Nehru. Cities like Tirupur (hosiery), Khurja (ceramics), Farukhabad (glass) have benefited immensely from the clustering approach. Ludhiana did not opt for clustering approach in the strict sense of the term. Resultantly, present day Ludhiana is a leader in the field of hosiery, bicycles and bicycle components, and hand tools. There is also a significant presence of textile, steel, tyre and tube, and sewing machine industries. Service industry is the latest to establish a base in Ludhiana.
The present business environment is vastly different from what it was a decade ago. In the wake of liberalisation and globalisation, domestic business and industry has to gear itself for the new challenges of global competitiveness and quality. Sustainable growth, social justice and ethical issues are the other challenges that need to be met.
Ludhiana, the industrial hub of Punjab, stands out as a symbol of hard work and entrepreneurial skills of its citizens. The phenomenal growth of industry in Ludhiana is emulated as a role model across India.
The present book places on record the achievements of Ludhiana’s entrepreneurs in the industrialisation of India in general and that of Punjab in particular. It documents and consolidates the contribution of enterprising families of Ludhiana in placing this city on the industrial map of India.
This book is the result of the challenge taken up by the Punjab College of Technical Education to compile essential information about the prominent business/industrial families of Ludhiana to inspire the new generation of entrepreneurs and business managers. A list of business/industrial families was prepared, framework for information collection was drawn up, and teams of Faculty members constituted to start the project. The period that followed was one of hectic activity. Material started flowing in. It had to be organised and computerised. Back-ups were prepared, extensive editing was done and discussions extending to several hours took place to get the material ready for printing. In spite of various road blocks, the work has finally seen the light of the day.
We believe that this compilation will serve multiple purposes. Firstly, it will provide the prospective entrepreneurs (including our own students) the necessary inspiration to venture into the rough and tumble world of business and industry. contribution of enterprising families to the development of not only Ludhiana but also of Punjab and India. Thirdly, it provides us at PCTE with a feedback to extend the coverage of the business and industrial families to make it more comprehensive. Lastly, it will spread awareness beyond the northern region of India as to how Ludhiana achieved its prime glory as the nucleus of business and industrial activity in Punjab.

Contents

Preface
– Aarti Steels Limited
– AVON Cycles Limited
– Bhogal Group of Companies
– Eastman Industries Limited
– FMI Limited
– G.S. Auto International Limited
– The Hero Group
– Hindustan Cycle and Tube Limited
– Malwa Group of Companies
– Metro Tyres Limited
– Nahar Group of Companies
– Ralson India Limited
– Shreyans Group
– Upper India Steels
– Vardhman
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